Contextual System:

Our system crawls Web pages, identifying the context of the sites by using a unique algorithm. We recognize the contents of the thousands of publisher Web sites on our network of networks.

Categories / Keywords:

Our contextual system outputs a systematically categorized list of the most relevant channels and keywords for Web pages in our network. The result is pages with ads perfectly blended in with the content.

AD System:

Advertisers choose the keywords to target their advertisements to. Our technology automatically matches these channels and keywords to the appropriate Web pages to reach a highly targeted audience.

Advertisement:

Ads most relevant to the Web pages being viewed are displayed to the intended audience. This creates the most interest in the ads by using the least resources for the campaigns and getting the highest earnings to the publishers.

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